Papastathopoulou Paulina 鈥�
Dr. Paulina Papastathopoulou was an Assistant Professor of Marketing in the Department of Marketing and Communication of the 黑料科 of Economics and Business. She received her B.Sc., M.B.A. and Ph.D. from the 黑料科 of Economics and Business.
Her research interests included product policy and especially new product/service development, brand alliances of companies and non-profit organisations, social corporate responsibility and consumer behaviour. Her work has been published in the proceedings of International Conferences like EMAC, AMS and AMA, as well as various journals including the Journal of Product Innovation Management, Industrial Marketing Management, European Journal of Marketing and Journal of Services Marketing among others. In collaboration with other colleagues she has published three books in Greek and one book in English (Sage Publications, London). In addition, she had been involved in a considerable number of consulting as well as EU-funded projects.
Dr. Papastathopoulou was a member of the Greek 螠arketing Academy and the European Marketing Academy, in which she was elected as National Representative of Greece for the periods 2007-2010 and 2010-2013. She was also appointed as Editor of the EMAC Newsletter (2008-2010).
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